1. There goals are well defined.

2. Their business model is appropriate to achieve those goals.

3. They are well recognized in the industry as well as the target audience.

4. They have strategically planned business models and resources.

5. Their marketing goals are explicit.

6. Their marketing communications are well defined.

7. Marketing strategies are object-oriented.

8. There are proper SOPs in place to execute the strategies.

9. Analytics and Reports are in place.

10. Timely reviews and escalations are arranged.

Learn more