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Why Start-ups Fail?

A research report by CB Insights on startup failure by analyzing 110+ startup failure post-mortems. Reference:


Lack of Business Strategy

  • Product without a business model - 17%
  • No Market Need - 42%
  • Inappropriate Pricing Model -18%


Failed Strategic Marketing

  • Poor Marketing - 14%
  • Product Mistimed - 13%


No Growth Strategy

  • Get Outcompeted - 19%
  • Burn-out - 8%
  • Failed Geographical Expansion - 9%
The Key Advantage

Launching Stories succeed what 90% start-ups fail at.

Crafting Stories

How Do We Launch Start-up Stories

Define Goals
Study Market & Audience
Craft Your Story
Design Strategy
Review & Optimize
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We aren't just a consultancy, we are your Success Partner.

15+ Years Tech Industry Experience
Planned & Prioritized Approach
Right Marketing Channel Mix
Deep Individual Business Understanding
Sustainable Strategy
Best Marketing Practices
Commitment & Quality
Market & Competitive Study

Launching Stories is committed to bring you SUCCESS.

Sustainable Business Strategies
Launching Stories develop "customized & goal-oriented wholesome strategies" for your business.
Goal-Oriented Marketing Strategy
Launching Stories creating "Right Marketing Strategies" to ensure success for "Every Single Business" we work with.
Multi-dimensional Growth Strategies
Strategizing growth for long and short term business goals while overcoming current and future challenges.
60% Start-ups Die because of poor or no marketing and in lack of product-market fit check.

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