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Why Start-ups Fail?

A research report by CB Insights on startup failure by analyzing 110+ startup failure post-mortems. Reference: https://www.cbinsights.com/research/startup-failure-reasons-top/

77%

Lack of Business Strategy

  • Product without a business model - 17%
  • No Market Need - 42%
  • Inappropriate Pricing Model -18%

27%

Failed Strategic Marketing

  • Poor Marketing - 14%
  • Product Mistimed - 13%

36%

No Growth Strategy

  • Get Outcompeted - 19%
  • Burn-out - 8%
  • Failed Geographical Expansion - 9%
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Sustainable Business Strategies
Launching Stories develop "customized & goal-oriented wholesome strategies" for your business.
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60% Start-ups Die because of poor or no marketing and in lack of product-market fit check.

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